ASSETLED MARKETING
\ˈasɛtə͡ld mˈɑːkɪtɪŋ], \ˈasɛtəld mˈɑːkɪtɪŋ], \ˈa_s_ɛ_t_əl_d m_ˈɑː_k_ɪ_t_ɪ_ŋ]\
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When the characteristics of a product is used to market it. It can be a brand name and image. The strengths are used like core competencies, brand image, and global distribution possibilities. It is used along ith marketled marketing strategies.
By Henry Campbell Black
